Transforming Auto Sales: From Form Fill to Opt-in Lead Capture

The automotive industry has significantly evolved in its approach to customer engagement and lead generation. Initially, 1-800 numbers in the early 2000s provided a direct line for inquiries and services. This was followed by online form fills, which, despite being a step forward, yielded a mere 2%-4% conversion rate. Enter Whisp®, with an impressive 15%-35% conversion rate, revolutionizing how automotive dealers and OEMs interact with potential customers. Utilizing proprietary and patented 2-way SMS opt-in technology, Whisp eliminates cumbersome form fills, offering a seamless method for capturing leads.

Whisp is a smart business solution platform designed to bridge the gap between a dealership's offline audience and its online brand. Whisp technology provides the auto industry with a comprehensive suite of tools to capture first-party data, manage leads, organize vehicles and parts, pre-approve customers, run promotions, access vital information and measure campaign ROI, all aimed at propelling their businesses forward.

For enhanced engagement on Vehicle Detail Pages (VDP) and Search Results Pages (SRP), Whisp offers the Smart Button or "tap to text" button as the primary call-to-action. This feature replaces traditional forms for confirming availability or pricing, simplifying interactions and significantly boosting conversions. With Whisp, dealerships benefit from 100% accurate cell phone numbers secured with TCPA-compliant opt-ins, allowing direct communication with customers without the need for a double opt-in.

Although Whisp is relatively new to the automotive space, it's already making significant impacts. Notable clients like CarSaver, Lithia, Sheehy, First Team, Zinn Auto (#1 Lexus), Fountain Auto, and Team Auto have adopted Whisp technology and eliminated their dependencies on form fills — all with outstanding results. More dealerships are joining every day.

Whisp’s innovative approach streamlines operations, enhances client engagement and drives higher conversion rates, creating a new era in automotive sales and lead management.