Not all customers are the same. Segmenting your audience based on demographics, purchase behavior, or engagement levels allows you to send targeted, relevant messages.

Best Practices:

• Divide subscribers into groups such as VIP customers, new leads, or inactive users.

• Personalize messages with names and relevant offers.

• Send different messages for SMS and MMS to optimize engagement.

Timing is everything in SMS marketing. Sending messages at the wrong time can lead to lower engagement or even opt-outs.

Best Practices:

• Avoid early mornings and late nights — stick to business hours.

• Limit messages to 1-2 per week to prevent message fatigue.

• You may send more frequent texts during peak sales periods like holidays or new product launches. 

Unlike emails, SMS has a 160-character limit, so every word counts. MMS allows for media like images and GIFs, but the message should still be concise and impactful.

Best Practices:

• Use clear CTAs (Call-to-Actions) like “Shop Now” or “Claim Your Discount.”

• Create urgency with time-sensitive offers.

• Keep branding consistent across all messages.

• Sending informative or educational texts alongside promotional offers can increase engagement without feeling overly sales-driven. 

• A/B test different messaging styles to optimize performance.

MMS allows you to send images, GIFs, videos, and audio, making your campaigns more engaging.

Best Practices:

• Use high-quality visuals that align with your brand.

• Send exclusive content like behind-the-scenes images or early access offers.

• Ensure file sizes are optimized to avoid delivery issues.

Monitoring performance helps you refine your strategy over time.

Best Practices:

• Track key metrics such as open rates, CTR (Click-Through Rate), and opt-out rates.

• Use A/B testing to determine the best message formats and timing.

• Adjust campaigns based on data insights to maximize ROI.