In a fast-evolving advertising landscape, achieving accurate, immediate attribution is key to maximizing ROI. Whisp is a cutting-edge DRTV solution that redefines ad performance tracking across channels. Built for brands that demand results, Whisp transforms each viewer interaction into measurable ROI, offering precise, actionable insights the moment they happen. From TV and digital to out-of-home (OOH) and print, Whisp’s patented Smart QR Code technology combined with 2-way QR-to-SMS engagement allows brands to track and convert leads in real time, ensuring every ad dollar is fully optimized.

For modern brands, building a high-quality contact list that’s ready for text-based outreach is essential. With open rates as high as 98% for SMS messages, textable contact lists allow for personal, direct engagement that can drive conversions and long-term customer relationships. But not all contact list-building tools are created equal. Whisp has redefined lead capture, creating an unmatched experience for brands looking to build the ultimate textable contact list.

With the growing influence of the older demographic (aged 60+), industries like healthcare, financial services, and home improvement are increasingly turning to direct response television (DRTV) to connect with this audience. QR codes offer a solution to simplify interactions and enhance engagement by making information and services instantly accessible at the moment of interest, right from the TV screen. Contrary to assumptions that older adults are less adept with technology, smartphone adoption among this group has grown significantly, with over 61% now owning smartphones. This digital shift makes QR codes a highly relevant tool in engaging older viewers. By integrating QR codes into TV ads, brands can offer an easy, interactive way to access important information and services, enhancing both engagement and measurability, and making advertising efforts more effective and trackable. 

As TV advertising continues to evolve, integrating interactive elements like Whisp Smart QR Codes can revolutionize how viewers engage with your brand. Unlike traditional TV ads that are passive, Whisp Smart QR Codes offer a two-way connection, allowing viewers to instantly scan and interact with your content, creating a direct lead generation tool right from their living rooms.