Double TV Ad Response Rates With Whisp
Relying on a single response channel, like 800#s, limits your ability to fully engage with your audience. By depending solely on phone calls to measure success, you’re missing out on a large portion of viewers who prefer quicker, more convenient interactions. That’s where Whisp’s patented two-way QR-to-SMS technology comes in, offering an effortless, low-barrier alternative for engagement. This new channel allows you to capture mobile-first, convenience-driven viewers who prefer fast, anonymous interactions over the commitment of a phone call.
Unlike standard QR codes, Whisp transforms every scan into a personalized, ongoing conversation via SMS, enabling real-time engagement and data capture. This innovation not only boosts audience interaction but can also double your response rates, leading to better performance and a higher ROI for your campaigns.
By integrating Whisp’s QR technology into your TV spots — whether your call to action includes an 800#, a URL, or both — you’re providing your audience with multiple ways to engage, leading to more leads, higher engagement, and improved ROI.
Here’s Why It Works:
1. Changing Audience Behavior
800#s require a significant commitment, which many viewers avoid. Whisp Smart QR Codes, in contrast, offer a fast, effortless way to engage, removing the friction and hesitation that often comes with making a phone call.
2. Instant, Low-Barrier Interaction
With just a quick scan, viewers can receive immediate offers, information, or promotions. This type of instant engagement is ideal for multitasking audiences who value speed and convenience.
3. Tailored for Mobile-First Consumers
As smartphones dominate, Whisp Smart QR Codes provide a seamless, mobile-friendly engagement method. Viewers can quickly respond to ads without switching devices or making a call, enhancing their overall experience.
4. Expanding to New Demographics
Research reveals that the Millennial and Gen Z communication style is closely tied to phone anxiety. In short, many of them dread making or accepting a phone call. Given that statistic, they are likely to avoid 800#s and are more naturally drawn to QR codes. Additionally, as smartphone adoption grows, older generations are becoming more comfortable with this technology, allowing you to reach a broader, multigenerational audience.
5. Proven Success
When Whisp Smart QR Codes are added to TV ads, overall response rates increase by 50-100%, all without diminishing the effectiveness of 800#s. By offering multiple response options, you capture a wider audience and improve campaign performance.
Incorporating Whisp’s patented QR-to-SMS technology into your ads unlocks a powerful new engagement channel that caters to modern viewer preferences. With higher engagement, more leads, and better ROI, Whisp Smart QR Code technology is the best way to evolve your advertising strategy.
