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From Loyalty List to Loyalty Lift: Why Identity Resolution Is the New KPI
Loyalty programs love to brag about their size.
“20 million members.”
“50 million enrollments.”
But here’s the truth: a big list doesn’t mean a loyal audience.
Most programs celebrate membership growth but ignore a harder question: How many of those members can you actually reach, verify, and activate in real time?
That’s the difference between a loyalty list and a loyalty lift.